Save time and money on insurance: spend it on stuff you really care about.

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£192

Average Savings

Minutes of your time

Years in Business

Policies sold

%

Independent

We’re not another comparison site: we’re human. Our team of experts make hundreds of insurance searches every day: we understand how insurance works. That means we always know where to look to find the best deals for you, fast. How do we do it?

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Spend 7 minutes on the phone to us;
save £100s on your insurance.

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Our mission

To be honest in all our dealings. To take the hassle out of insurance by doing it all for you. To use only leading insurers you can trust. To save the majority of our clients both time and money on all their insurance needs!

Our vision

To end dishonesty in the insurance industry and be the best place for UK residents to save money on all their insurance needs.

What our customers say about us

Elaine Watson

21. December, 2025.

Very competent staff

Angela Breen

13. November, 2025.

First class experience, can't thank Alexander enough went above and beyond to help me even staying back late. Thank you from a very grateful customer..😘😘

Andrew Tait

12. December, 2024.

Always left surprised at the prices they provide after receiving renewal prices and checking comparison sites. Deal professionally and clearly knowledgable to get me cheap quotes. Used them the last 3 years.

Harry Chapple

8. November, 2024.

Change insurance company due to ridiculous rises with LV. Ian dealt professionally with my request. Was more than happy 😊 to take his advice . Will be back next year

Blair Rankin

8. April, 2024.

I'm over the moon!, with Cheaper Insurance Direct and their very professional, helpful and friendly service!. My connection was poor while on the phone, and Alex made this a lot easier for me with his professionalism and patience. I was really busy and he took that into consideration making me feel valued and not another sale, I also got the best deal aswell (by a longshot) to add to my satisfaction!,OVER THE MOON from start to finish and made a GREAT saving thanks again.

David Browning

29. February, 2024.

I’ve used Cheaper Insurance Direct for the car insurance on my current and all previous vehicles, and they’ve always got me a fantastic policy with everything I need and somehow still manage to save me money too. On top of that they save me so much time from having to do all the research myself and there so much more hidden value in that! Thanks for a great service that I can trust as well as being so quick and easy to use.

Keshav Sedov

3. January, 2024.

Great Experience with Alex sorted my car insurance out and helped my family so many times , Thanks Alex and the Team. Anyone need Car insurance go to Cheaper Insurance Direct😃

We don’t work for the insurers (But we know how to pick a good one)

We’ve been saving people money on their insurance policies since 2001. In that time, we’ve learned who are the very best insurance providers on the market: so when we offer you a money-saving quote, you can be sure that it’s from someone we’ve heard good things about.

Reliable insurance without the headache

It all began with one simple idea: it shouldn’t be so hard to get a fair insurance quote, fast. Our founder, Alex Couper, was tired of wasting too much time and money on his own insurance renewals. He knew there must be a much better way. A few years later, Cheaper Insurance Direct was born.

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