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Cheaper Insurance Direct was established by Alex Couper as a UK insurance intermediary in 2001, with the prime aim of providing customers with the lowest cost car insurance that the market has to offer. A 50% conversion rate compared with the industry standard of 10% suggests this aim has been well and truly achieved. Our service means our clients don’t pay a penny more than they have to. We operate a unique business model that gives us access to almost 100% of the insurance providers. This enables us to access all of the best providers including the direct insurers for the benefit of our clients.

We are the peoples champion, unlike other brokers and intermediaries we don’t have any affiliations with insurance providers. This means we are always acting in the customers best interests and therefore we search every year to find the lowest cost policy that fits their needs in terms of benefits. Our unique trading style gives us access to a far larger number of insurance providers than anyone else. This access and the service we offer give customers greater confidence in our ability to find them the most competitive rates, as well as meeting individual requirements in terms of policy benefits. Our success in looking after our customers’ best interests and treating them fairly is borne out by the number of referrals received from satisfied customers (60% of all enquiries) and this is achieved without offering any inducement or incentive.

The Company provides various private and commercial insurance products to the market. For the private market these include: car, home, travel and life insurance cover and for the commercial market: public and employer’s liability, commercial vehicle, shop, office and let property insurance. Ancillary products include breakdown, car hire, personal accident and legal cover. Additional products could be added in due time and may include mortgages and loans. Our range of products are continually being assessed to identify further opportunities to provide customers with the lowest rates on offer.

Feedback from clients indicates that more and more people now want to consult someone about their requirements rather than take the risk of buying online. People now wish to understand fully what is being offered before committing themselves to a purchase that might not suit their needs. We offer an assured personal service that is compatible with present day customer needs.

Cheaper Insurance Direct is a UK personal lines insurance intermediary serving customers by telephone, online and face to face. Our success has been built on providing clients with a best friend approach. Nothing is too much trouble, we go out of our way to listen and fully understand our clients’ needs.

In the main customers contact us for the purpose of conducting a search on their behalf. When they contact us they have normally already expended great effort to obtain the best deal for themselves. We use our expertise to find a better premium while taking into account their requirements in terms of policy benefits. We offer the best quote within an hour of taking a call and include our fee (the fee is based on the amount we save our clients on their best quote) in the price offered. Our success rates are far higher than the industry standard with at least half of all enquiries progressing to sale.

Alex Couper is the managing director of the company and oversees the sales, growth and development of the business. He established the business in December 2001 with the objective of providing customers with the lowest rates available on the market. A 50% conversion rate, on both car and home insurance, compared to the industry standard of 10% is evidence this goal has been achieved. Alex has now accumulated 23 years of business experience during which he has successfully operated three other companies. Just before starting Cheaper Insurance Direct he worked for Celtic F.C. for 5 years as their Stadium Catering Manager where he was responsible for overseeing the catering facility for up to 60,000 people and employing 300 staff. Alex succeeded in turning the facility from a previous loss maker to the most successful in the UK

Regulatory Information
The business name is registered as Cheaper Insurance Direct and was incorporated on the 21st March 2001; registration number SC217135

The registered office of the company is:
4 Burnside Terrace
G82 1DL

The company is set up as a general insurance intermediary and as such provides clients with independent advice on a selection of general insurance products.

We are covered by Professional Indemnity insurance to cover claims against us by clients for professional error. There have been no claims made against us to date.

We are regulated by The Financial Conduct Authority No: 300567 and fully committed to compliance with all rules and regulations ensuring best practice in all areas of the business including treating customers fairly at all times.

The company is subscribed to The Data Protection Act and takes very seriously its responsibility to ensure all client information is treated with the strictest confidence and respect.


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on average our customers saved over


on car insurance this month

on average our customers saved over


on home insurance this month